Friday, 30 November 2012

STRATEGIC MANAGEMENT - Includes Risk and Challenging

The Word looks simple, but in implementing will get to know the heat. Most of the startups and sometimes well rooted companies too will flop due to this, we know that this has to change in future then why do most of us prepares a strategy which is not flexible?
Let me introduce the word strategic Management in detailed. 

“Strategic Management is the approach to identify the risks in business and measuring the deviations to the standards for to increase the greater quality in producing the result or achieving the success according to the vision”.

It is very easy to manage strategically in day to day life or activities but when it comes to an organization the view has to be different, something like eagles view. We do analyze the variable factors of external and internal in Organization but it is for to prepare a long term strategy which leads according to the Company vision. 

While preparing a STRATEGY we need to evaluate by keeping all the factors (External & Internal) in mind, it should not be like going for a change in strategy within a year once it is implemented - due to change in few variable factors. It brings lack of trust in customers as well as share holders. Before you go for a change in existing strategy in a company, it is necessary to communicate with shareholders and employees. because a CHANGE has to understand not only by top management but everyone in the organization and this kind of communication makes employees drive towards the Vision of the company.

Strategic Management includes everything from planning to Measurement and Evaluation. So it depends on how we understand the scenario and acting according to the situation. Every decision made in an organization should do by strategic thinking. Taking a right decision at the right time may survive you present, but if you neglect in estimating the future changes then that today’s right decision may collapse you tomorrows future. 

For professionals it is very simple article, but these basic things will helpful for the people who are going the practice strategic management (Beginners).
- LaLi-

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